As an entrepreneur, one of the most important tools in your arsenal is your website. This is where people go when they want to learn more about your product or service, and where they'll go when they're ready to buy. With that in mind, it's essential that you optimize your site so that it appears higher on both Google and Bing search results pages. In this article we'll look at how you can do exactly that by checking off all of these items from our SEO-optimization checklist:
Choose your keywords wisely.
Keywords are the words or phrases that people use when they search for something online. Understanding what people are searching for and choosing the right keywords will help your website rank higher on search engine results pages (SERPs). Understand what people are searching for through tools like Google's Auto-complete feature, Keyword Planner and Moz's Keyword Explorer.
To make sure you choose keywords that are relevant to your business, consider these questions:
Are they not too competitive (i.e., so many other websites are targeting this keyword that it's hard to rank high)?
Are these relevant to my business?
How broad is this keyword (i.e., do I want a narrow set of terms under the umbrella of one word or phrase)?
Write a powerful description using the keywords you've chosen.
If someone clicks on your listing and lands on your page, they should be able to tell immediately whether or not this is something they'd be interested in doing. If there's no call-to-action (CTA) or link directly under the photo, then visitors might assume it's just static content on their page—and all those users who didn't click through could have been potential customers!
Use alt tags to improve the text for your image descriptions.
This is so important! Alt tags are a text alternative for images that are used to provide information about the image. Alt tags are also used to tell search engines what the image is about, allowing them to improve their understanding of your site's content.
Images add value and meaning to any website, so it's important to ensure that all of your sites' images have alt attributes set before publishing them online. This helps search engines understand what each particular asset is about (for example ‘SEO Optimization Checklist', ‘SEO Optimization Checklist Example').
Use Alt Tags Everywhere. Never leave an image blank.
Alt tags are important because they provide accessibility to people who use screen readers, and they allow Google to crawl your website and index it more effectively. They should be descriptive (the image is a dog in this case) and short (it's "dog", not "this photo shows a cute golden retriever named Emma"). The alt tag should also be relevant to the image's content or context on your site—for example if there is an article about dogs, then you could write an alt tag like:
alt="This image belongs in our guide on how to train your dog."
Take care to write engaging, interesting titles that draw readers into clicking through to explore your content.
While many SEOs will tell you that keyword density is a thing of the past and not something you need to worry about, there are still some lessons we can learn from it. In particular: Using keywords in your title allows Google (and other search engines) to know what kind of content they're looking at when they're analyzing your site and deciding where it should rank in results. It also helps users understand what they'll get if they click on your link — like if they're looking for "funny cat videos" then maybe "Cats Are Funny!" isn't quite the right title!
Write short titles with relevant keywords so that people searching for those terms will find you easily when searching online or through social media platforms like Facebook or Twitter.
Conclusion
If you’re thinking that SEO optimization is too complicated, we have some good news: it’s not! All you need to do is follow the checklist above and you can be on your way to a better online presence. If you have any questions about how to optimize your website or blog for search engines, feel free to reach out! We’re happy to help.
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